This phrase refers to collectible vinyl figures based on the Star Wars franchise, sold exclusively at Target stores. These figures are often variations of existing Funko Pop! designs, featuring unique paint jobs, accessories, or poses that differentiate them from standard releases. An example might include a specific character with a Target-exclusive metallic finish or bundled with a miniature prop.
The exclusivity associated with these figures contributes to their desirability among collectors. This limited availability often drives up their value on the secondary market, making them sought-after items. Furthermore, they can serve as a strategic draw for customers, enticing fans to visit Target stores specifically to acquire these unique collectibles. The historical context lies within the broader popularity of both Funko Pop! figures and the enduring legacy of Star Wars, creating a dedicated collector base actively seeking rare and exclusive merchandise.