The phrase refers to the specific consumer group most likely to purchase Day of the Dead altar items. This target demographic might include individuals of Mexican heritage, those interested in celebrating or learning about Da de Muertos, or crafters seeking supplies for themed projects. Retailers like Target offer a selection of products tailored to this market, encompassing traditional decorative elements like sugar skulls, marigolds, candles, and incense, as well as more contemporary interpretations.
Understanding this market segment is crucial for businesses seeking to effectively promote and sell Day of the Dead merchandise. Providing culturally appropriate and authentic items respects the tradition and resonates with consumers seeking to honor their heritage or participate meaningfully in the celebration. The growing popularity of Da de Muertos beyond its traditional geographic boundaries necessitates a nuanced approach to marketing and product selection, balancing respect for cultural significance with the expanding consumer base. This cultural celebration provides an opportunity for economic activity and cross-cultural exchange.
