Products sold on Target.com but not directly by Target are often referred to as marketplace items. These products originate from third-party sellers who partner with Target to expand the retailer’s online catalog. A shopper might find a unique item unavailable in physical Target stores but offered through this expanded online marketplace. For example, a specialized kitchen gadget or a vintage clothing piece could be listed by a partner seller and fulfilled through Target’s website.
This program offers customers a wider selection of products, often encompassing niche items or those with specialized appeal. It allows Target to compete with larger online marketplaces by providing greater variety without needing to manage the inventory directly. This business model benefits both Target and the third-party sellers. Target enhances its product offerings and attracts a broader customer base, while partner sellers gain access to Target’s extensive online reach and established customer trust.
